Full-automatic Immaterial Labouring Series - Search

Full automation of the labouring of entertainment.

In the context of Surveillance/Data/Platform Capitalism, users’ behaviours being used for improving the service now being used to form the Behavioural Futures Market where the users are the resource, the labour of organising the resources (through entertainment) and the primarily targeted consumers themselves through addictive play or designed attention harvesting experiences.

This series is the replacement of the labouring process. It generates identical behavioural surplus to feed the the Behavioural Futures Market.

What it does
It interacts with short video platforms (i.e. YouTube Shorts, Tik Tok) to generate behavioural surplus.

It generates and types in random keywords for content search.

It decides which video to watch, for how long and clicks like, dislike buttons or leaves no comment, based on the random decisions generated by the Physical Random Generating Module. 

It replaces the chore of labouring of entertainment.

Critical Position
Through entertainment, labour was hidden behind play. Through play, we are labouring ourselves. The experience of using digital products became more immersive and addictive, which bonds the users to generate more behavioural surplus.

The actual customers of the centralised AI platform, like Facebook, are other enterprises rather than users of the platform. The increasing behavioural surplus was used to benefit their ‘real customers’, which turns the users into unpaid immaterial labour who are exploited. Thus, the reciprocity was destroyed.

Users are quantified data mines meanwhile offering labour to dig the mines themselves.

Medium: PLA, Ready-made components


Claude Duston
Alex Williams
Spyros bofylatos
Pietro Bardini
Zisu Dong
Rohan Kakad
Rowena Lu
Colby Wong
Wang Yutong
Nathan Young
Patrick Poss
Jingyi Zhou
Tong Su
(Unfinished list) 

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